Our mission...

is to provide products that bring awareness, support, and celebrate mental health issues. We want to provide a safe space for anyone who is or knows someone who struggles with mental health, self love, self worth, or that just needs a gentle reminder from time to time that you are worthy.

Talking about mental health is so important, and our hope is to spark conversation, open minds, and provide support to those in need.

If you are struggling with your mental health, please know that you are not alone. Call 988 to reach the Suicide & Crisis Lifeline or seek professional help today.

A word from the owner

Firstly, thank you so much for visiting my shop. It means the absolute world to me that you are here.

I have been chasing the dream of owning my own business since I was a child selling hand painted wooden frames at neighborhood yard sales. I operated an Etsy shop selling similar items from 2012 to 2023, and as sad as I was to close it, I knew that my business needed to show that growth that I had experienced in my personal life.

As many people do, I have struggled with anxiety and self worth, as well as the pressures that come with social media and pop culture. I wanted to create a shop that not only supports women, diversity, and being your true self, but also celebrates it. Each and every one of us is unique, our experiences and our minds, and that is something to show pride in. Urban Calm Co is here to say "we see you, and we fu*king love you".

Keep shining!